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Saturday, February 04, 2012
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| >>> Partner With Our Programs |
Proudly
Associate Your Name with Programs that Complement
Your Corporate Goals
Maryland's B.E.S.T. Responsible
Alcohol Service (recognition given at All Partner Levels)
- Maryland's B.E.S.T. (Beverage Education and Server Training,) is
RAMEF’s Responsible Alcohol Awareness Certification Program.
B.E.S.T.(sm) is the only program of its kind recognized and
endorsed by The Restaurant Association of Maryland and approved
by the Maryland Comptroller of the Treasury.
- Maryland's B.E.S.T. provides a comprehensive approach to responsible
alcohol service by:
- Enabling operators to meet mandated training requirements
MHEF is committed to providing the highest quality certification
training, in the most convenient format, for the lowest possible
price.
- Assisting operators in fulfilling their role as
good corporate citizens
By broadening the focus of certification curriculum to include
realistic role playing and useful tools, B.E.S.T.(sm) gives
operators the ability to be effective leaders and stewards
of their communities.
- Offering solutions that meet operators’ “opposing” objectives
Understanding the realities of alcohol service and an operator’s
marketing objectives enables MHEF to provide much needed and
practical training to complement the certification curriculum
through courses like “Increasing Check Averages without
Over-Serving.
ProStart® School-to-Career Initiative (recognition given at All Partner Levels)
- ProStart® is RAMEF’s School-to-Career Program. It is the only program
in the state of Maryland dedicated to addressing hospitality
workforce issues. The program addresses several key challenges
facing the industry today, and in the future by:
- Supplying the industry with trained and dedicated
employees
By preparing a new generation of loyal employees who are choosing
hospitality as a career and also receiving the necessary training
to “hit the ground running,” this program addresses
the industry’s high employee turnover rate.
- Increasing the number of available employees
ProStart® is supplying a labor force that will
keep pace with the foodservice industry’s projected
growth. By promoting hospitality as a viable and exciting
career choice, RAMEF seeks to maximize the number of students
entering the field over other more traditional career paths.
- Contributing to Maryland’s economic stability
The hospitality industry is Maryland’s #1 sales tax
generator and one of its largest non-governmental employers.
By meeting our industry’s demands for a stable workforce,
ProStart® contributes substantially to sustaining
Maryland’s economic health.
- Improving our industry’s success rate
ProStart® offers state-of-the-art training to
today’s students, i.e. tomorrow’s owners, helps
them avoid costly mistakes in the future, and improves their
chances for success.
- Maximizing the advantages of a diverse workplace
Minorities in management positions have now become the fastest
growing segment of the industry’s labor force. In recognizing
the talent of all ethnic backgrounds, ProStart® helps its students cross cultural boundaries, and become successful
in their new careers.
Information Resources and Library
(available to Five Star Partners)
- Through our websites at marylandrestaurants.com and ramef.org,
our headquarters, and our toll-free hotline: 800.874.1313
RAM and RAMEF provide comprehensive information resources with
the combined goal of strengthening the industry’s workforce,
our educational system, and the industry’s image. This
is accomplished by:
- Addressing the needs of multiple audiences that
affect our industry
In addition to industry professionals our websites provide
valuable information to educators, students and their parents,
and the public as a whole.
- Serving as a clearinghouse for information
In the Online Library and by calling our Toll-Free Hotline,
operators can find information on topics from Alcohol to Workplace
Safety. The websites also provide links to hundreds of other
related websites. The "RAM Answer Manual" (available to
association members) combines information on all aspects of
operations in an easy to reference binder format.
- Serving as a “one-stop-shop” to the
industry
In an effort to answer a variety of informational needs, mhef.org
has a Product Store, Events Calendar, Industry Newsstand,
Guest Speaker Bureau, Class Registrar, and Recipe Book and
is integrally linked to the marylandrestaurants.com site which
provides sections on Laws and Regulations, Membership Services,
Dining and Promotion, and Allied Vendors.
Employment Initiatives (available
to Five and Four Star Partners)
- The hospitality industry faces numerous employment challenges.
One of the ways RAMEF seeks to meet these challenges is to
provide a conduit between employers and potential employees.
This is done by means of:
- Operating a hospitality-specific job bank
The Job Bank, located on www.mhef.org, offers employers and
job seekers a state-of-the art (currently) FREE resource.
New job postings occur weekly, and the RAMEF Job Bank now offers
a link to the National Job Posting Site to help bring the
best talent in the country to the state of Maryland.
- Enabling employees and employers to improve themselves
MHEF.org also offers information for the job seeker on subjects
including career planning, resume writing, and good interviewing
skills. It provides help for employers in areas including
recruiting, interviewing, and selection; employment forms
and checklists; labor laws; tips on working with teenagers;
performance reviews; training benefits; and links to government
websites and other job banks.
Dining Gift Certificate Program
(available to All Partner Levels)
- RAM’s Dining Gift Certificate Program, which features
an exclusive “universal” gift certificate, gives
members a no-cost way to promote their business to the dining
public. Its popularity is a result of several factors including:
- Providing the dining public with a gift that is
truly “one size fits all”
RAM Dining Gift Certificates can be bought in virtually any
denomination and are redeemable at over 700 restaurants throughout
the state. Numerous companies and individuals purchase these
gift certificates for incentive programs and personal gifts.
- Offering operators a no-lose means of promoting
their business
Unlike other promotions that require operators to discount
or give away product, this program reimburses the operator
for each gift certificate redeemed.
- Increasing dining out in Maryland
RAM sells $300,000 annually in Dining Gift Certificates through
word-of-mouth advertising. The development of a marketing
plan for this program will mean more business for Maryland
restaurants.
Online Dining Guide (available to Five, Four, Three
and Two Star Partners)
- RAM’s online dining guide at marylandrestaurants.com
is the official online dining guide for the state of Maryland.
Increasing the number of loyal diners that regularly visit
the guide has been a function of:
- Featuring information diners love
Recipes from popular Maryland chefs, unique entertainment
venues, current specials and offers, as well as periodic contests,
give diners a reason to return to the site again and again.
- Creating more than just another restaurant directory
To help diners in their selection, all restaurants on marylandrestaurants.com
are linked to either a sample menu (created for them by RAM
at no charge) or to their own establishment’s home page.
- Offering multiple search criteria
Whether they are looking for a place to dine this evening
or for a caterer to host their upcoming formal affair, the
RAM search engine at marylandrestaurants.com provides diners
the ability to search for the perfect establishment based
on a wide variety of specifications.
Put your Corporate Name in Lights
at these Popular Venues
Taste of Maryland Legislative
Reception - face time with Maryland’s
lawmakers
Over 500 of the hospitality industry’s members and an
overwhelming majority of Maryland’s legislators converge
annually at this “cocktail” reception featuring
the very best in food and drink from restaurants around the
state. (available to Five, Four, Three and Two Star Partners)
Annual Industry Awards Gala
- THE event to see and been seen
This sold-out annual black-tie Industry Awards Gala draws
an audience of over 700 for an evening of celebration and
recognition of the Hospitality Industry’s most distinguished
individuals and companies. (available to Five, Four and Three
Star Partners)
RAM/RAMEF Board Thank-You Dinner
- rub elbows with top decision makers
The Thank You Dinner honors all out-going board members and
recognizes the leadership of the out-going Chairmen. This
event offers a relaxed setting in which to network with board members, and demonstrate a Partner’s gratitude for the
leadership offered by the RAM and RAMEF boards. (available
to Five Star Partners)
The Future’s Open Golf Tournament - golf with your top clients, and industry
and civic leaders.
This premier golf tournament supports RAMEF’s School-to-Career
initiative known as
ProStart®. Approximately 250 industry professionals
and educators gather for a relaxing day of golf and camaraderie.
(available to Five, Four and Three Star Partners)
Annual Holiday Party - Members gather every winter at the RAM/RAMEF Headquarters and
Training Facility to mingle with the general membership and meet next year’s
Executive Committee at this festive soiree. (available to
All Partner Levels)
Select Chapter Events - support operators at the local level and gain public exposure
as well.
Whether it is our local "Taste of" events, which
draw an average audience of over 600 patrons for afternoon-long
festivals featuring cuisine samples from local restaurateurs
and caterers, or our more intimate "Dine-Arounds" that take guests in a luxury bus for a top-notch progressive
meal, or our more member oriented golf tournaments, our Chapter
Events offer something to appeal to all Partners. Partners
can select a variety of events for year-round exposure. (available
to All Partner Levels)
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Restaurant
Association of Maryland • 6301 Hillside Court • Columbia,
Maryland 21046 • 410.290.6800 • Fax: 410.290.6882 |
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Restaurant Association of Maryland • All Rights Reserved
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