Geofencing 5,000 Views

Geofencing is exactly what it sounds like: building a virtual “fence” around a specific location and serving digital ads to everyone who steps inside this area, even briefly. Facebook and Instagram offer this type of advertising. Direct mail is also similar, in that a business will send coupons to everyone within a certain radius (usually 2-3mi). This option is ideal for a grand opening or an event. Geofencing does not require that your audience share any common interests, rather, focuses exclusively on proximity. If you prioritize a viewer’s location, geofencing is the way to go.